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Beef 'O' Brady's buys franchise rights to The Brass Tap

Beef 'O' Brady's buys franchise rights to The Brass Tap

Beef ‘O’ Brady’s has acquired the franchise rights to grow The Brass Tap, a craft beer and wine bar with three locations in Tampa, Fla., the company said Monday.

Tampa-based Beef ‘O’ Brady’s is a sports pub chain known for Buffalo wings, a kid-friendly menu and video games. All but seven locations of the 213-unit chain are franchised. The acquisition of rights to The Brass Tap marks the company’s first investment in another franchise brand.

Terms of the deal were not disclosed, but Brass Tap founders Jeff Martin, Gary Bailey and Steve Slowey will remain shareholders, partners and franchise operators of the three locations currently open, as well as a fourth scheduled to open in South Tampa later this year.

The trio also collectively operates seven Beef ‘O’ Brady’s locations in Florida as franchisees.

Martin created The Brass Tap after seeing the popularity of craft beers grow and noting a need for a bar concept with live entertainment. The first location opened in 2007.

The bar does not currently offer food, but James Walker, chief development officer for Beef ‘O’ Brady’s and The Brass Tap, said they plan to add menu items to pair with the craft beers.

Walker said Beef ‘O’ Brady’s was attracted to The Brass Tap because of the popularity of craft beer, but also because of the business model.

The bar brand offers potential for domestic and international growth in both traditional and non-traditional locations, he added. “We’re looking at airports, [where] a craft beer bar would be like shooting fish in a barrel,” Walker said.

Martin noted that the founders were impressed by Beef ‘O’ Brady’s growth through franchising, and they felt the partnership would allow The Brass Tap to grow nationally more quickly. “The partnership between The Brass Tap and Beef ‘O’ Brady’s is a perfect fit,” Martin said in a statement. “Our ability to leverage Beef’s strong franchise development team and deep resources within the restaurant and franchise industry will allow us to more aggressively grow The Brass Tap brand. In a few short years, we’ve already discovered that there’s a rapidly expanding market for us.”

Beef ‘O’ Brady’s plans to open at least three new franchise units of The Brass Tap by the first quarter of 2013, Walker said. The Brass Tap’s locations are typically 2,000 to 3,000 square feet, with about a 500-square-foot patio. Turnkey opening costs range from $300,000 to $500,000, before any tenant improvement allowance, Martin said.

The move comes at a time when Beef ‘O’ Brady’s is ramping up international development. Earlier this year the chain struck a franchise agreement to open units in Saudi Arabia and Bahrain.

Beef ‘O’ Brady’s also hired Gene Savage as director of franchise sales and development in December with the goal of moving outside the 22 states in which it currently operates.

Contact Lisa Jennings at [email protected]
Follow her on Twitter: @livetodineout


FSC Franchising Co. Offers Employees $100 Incentive Upon Proof of Vaccination to Maximize Guest and Employee Safety

The parent company of Beef ‘O' Brady's, The Brass Tap and The Hatchery launched a creative incentive to boost company-wide vaccination rates with the goal of creating the safest dining environment possible

TAMPA, Fla. (PRWEB) April 06, 2021

FSC Franchising Co., the parent company of Tampa-based Beef ‘O' Brady's, The Brass Tap and The Hatchery, is offering a $100 incentive to any employee with proof of a COVID-19 vaccination, starting April 1, 2021.

"The vaccination incentive is a natural extension of our ongoing efforts to create the safest environment possible for our team members and our guests," said FSC CEO Chris Elliott. "We realize the pandemic is not over, and now is not the time to relax our efforts toward protecting everyone who chooses to dine with us. We will continue to emphasize the safety protocols we have employed throughout the pandemic."

FSC will be offering the incentive through December 31, 2021, and the company is recommending employees receive the vaccine as soon as they are eligible. "The fastest way to maximize safety and get back to normalcy is by encouraging everyone to get vaccinated," said Heather Boggs, Chief Marketing Officer of FSC. "Our employees and customer safety are our top priority."

FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O' Brady's, The Brass Tap and The Hatchery, with over 200 locations across the United States. Beef ‘O' Brady's, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 44 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. The Hatchery, FSC's newest concept, is a fast-casual concept offering a delicious new take on chicken from scratch that is 100% natural and hormone-free.


FSC Franchising Co. Offers Employees $100 Incentive Upon Proof of Vaccination to Maximize Guest and Employee Safety

The parent company of Beef ‘O' Brady's, The Brass Tap and The Hatchery launched a creative incentive to boost company-wide vaccination rates with the goal of creating the safest dining environment possible

TAMPA, Fla. (PRWEB) April 06, 2021

FSC Franchising Co., the parent company of Tampa-based Beef ‘O' Brady's, The Brass Tap and The Hatchery, is offering a $100 incentive to any employee with proof of a COVID-19 vaccination, starting April 1, 2021.

"The vaccination incentive is a natural extension of our ongoing efforts to create the safest environment possible for our team members and our guests," said FSC CEO Chris Elliott. "We realize the pandemic is not over, and now is not the time to relax our efforts toward protecting everyone who chooses to dine with us. We will continue to emphasize the safety protocols we have employed throughout the pandemic."

FSC will be offering the incentive through December 31, 2021, and the company is recommending employees receive the vaccine as soon as they are eligible. "The fastest way to maximize safety and get back to normalcy is by encouraging everyone to get vaccinated," said Heather Boggs, Chief Marketing Officer of FSC. "Our employees and customer safety are our top priority."

FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O' Brady's, The Brass Tap and The Hatchery, with over 200 locations across the United States. Beef ‘O' Brady's, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 44 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. The Hatchery, FSC's newest concept, is a fast-casual concept offering a delicious new take on chicken from scratch that is 100% natural and hormone-free.


FSC Franchising Co. Offers Employees $100 Incentive Upon Proof of Vaccination to Maximize Guest and Employee Safety

The parent company of Beef ‘O' Brady's, The Brass Tap and The Hatchery launched a creative incentive to boost company-wide vaccination rates with the goal of creating the safest dining environment possible

TAMPA, Fla. (PRWEB) April 06, 2021

FSC Franchising Co., the parent company of Tampa-based Beef ‘O' Brady's, The Brass Tap and The Hatchery, is offering a $100 incentive to any employee with proof of a COVID-19 vaccination, starting April 1, 2021.

"The vaccination incentive is a natural extension of our ongoing efforts to create the safest environment possible for our team members and our guests," said FSC CEO Chris Elliott. "We realize the pandemic is not over, and now is not the time to relax our efforts toward protecting everyone who chooses to dine with us. We will continue to emphasize the safety protocols we have employed throughout the pandemic."

FSC will be offering the incentive through December 31, 2021, and the company is recommending employees receive the vaccine as soon as they are eligible. "The fastest way to maximize safety and get back to normalcy is by encouraging everyone to get vaccinated," said Heather Boggs, Chief Marketing Officer of FSC. "Our employees and customer safety are our top priority."

FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O' Brady's, The Brass Tap and The Hatchery, with over 200 locations across the United States. Beef ‘O' Brady's, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 44 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. The Hatchery, FSC's newest concept, is a fast-casual concept offering a delicious new take on chicken from scratch that is 100% natural and hormone-free.


FSC Franchising Co. Offers Employees $100 Incentive Upon Proof of Vaccination to Maximize Guest and Employee Safety

The parent company of Beef ‘O' Brady's, The Brass Tap and The Hatchery launched a creative incentive to boost company-wide vaccination rates with the goal of creating the safest dining environment possible

TAMPA, Fla. (PRWEB) April 06, 2021

FSC Franchising Co., the parent company of Tampa-based Beef ‘O' Brady's, The Brass Tap and The Hatchery, is offering a $100 incentive to any employee with proof of a COVID-19 vaccination, starting April 1, 2021.

"The vaccination incentive is a natural extension of our ongoing efforts to create the safest environment possible for our team members and our guests," said FSC CEO Chris Elliott. "We realize the pandemic is not over, and now is not the time to relax our efforts toward protecting everyone who chooses to dine with us. We will continue to emphasize the safety protocols we have employed throughout the pandemic."

FSC will be offering the incentive through December 31, 2021, and the company is recommending employees receive the vaccine as soon as they are eligible. "The fastest way to maximize safety and get back to normalcy is by encouraging everyone to get vaccinated," said Heather Boggs, Chief Marketing Officer of FSC. "Our employees and customer safety are our top priority."

FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O' Brady's, The Brass Tap and The Hatchery, with over 200 locations across the United States. Beef ‘O' Brady's, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 44 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. The Hatchery, FSC's newest concept, is a fast-casual concept offering a delicious new take on chicken from scratch that is 100% natural and hormone-free.


FSC Franchising Co. Offers Employees $100 Incentive Upon Proof of Vaccination to Maximize Guest and Employee Safety

The parent company of Beef ‘O' Brady's, The Brass Tap and The Hatchery launched a creative incentive to boost company-wide vaccination rates with the goal of creating the safest dining environment possible

TAMPA, Fla. (PRWEB) April 06, 2021

FSC Franchising Co., the parent company of Tampa-based Beef ‘O' Brady's, The Brass Tap and The Hatchery, is offering a $100 incentive to any employee with proof of a COVID-19 vaccination, starting April 1, 2021.

"The vaccination incentive is a natural extension of our ongoing efforts to create the safest environment possible for our team members and our guests," said FSC CEO Chris Elliott. "We realize the pandemic is not over, and now is not the time to relax our efforts toward protecting everyone who chooses to dine with us. We will continue to emphasize the safety protocols we have employed throughout the pandemic."

FSC will be offering the incentive through December 31, 2021, and the company is recommending employees receive the vaccine as soon as they are eligible. "The fastest way to maximize safety and get back to normalcy is by encouraging everyone to get vaccinated," said Heather Boggs, Chief Marketing Officer of FSC. "Our employees and customer safety are our top priority."

FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O' Brady's, The Brass Tap and The Hatchery, with over 200 locations across the United States. Beef ‘O' Brady's, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 44 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. The Hatchery, FSC's newest concept, is a fast-casual concept offering a delicious new take on chicken from scratch that is 100% natural and hormone-free.


FSC Franchising Co. Offers Employees $100 Incentive Upon Proof of Vaccination to Maximize Guest and Employee Safety

The parent company of Beef ‘O' Brady's, The Brass Tap and The Hatchery launched a creative incentive to boost company-wide vaccination rates with the goal of creating the safest dining environment possible

TAMPA, Fla. (PRWEB) April 06, 2021

FSC Franchising Co., the parent company of Tampa-based Beef ‘O' Brady's, The Brass Tap and The Hatchery, is offering a $100 incentive to any employee with proof of a COVID-19 vaccination, starting April 1, 2021.

"The vaccination incentive is a natural extension of our ongoing efforts to create the safest environment possible for our team members and our guests," said FSC CEO Chris Elliott. "We realize the pandemic is not over, and now is not the time to relax our efforts toward protecting everyone who chooses to dine with us. We will continue to emphasize the safety protocols we have employed throughout the pandemic."

FSC will be offering the incentive through December 31, 2021, and the company is recommending employees receive the vaccine as soon as they are eligible. "The fastest way to maximize safety and get back to normalcy is by encouraging everyone to get vaccinated," said Heather Boggs, Chief Marketing Officer of FSC. "Our employees and customer safety are our top priority."

FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O' Brady's, The Brass Tap and The Hatchery, with over 200 locations across the United States. Beef ‘O' Brady's, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 44 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. The Hatchery, FSC's newest concept, is a fast-casual concept offering a delicious new take on chicken from scratch that is 100% natural and hormone-free.


FSC Franchising Co. Offers Employees $100 Incentive Upon Proof of Vaccination to Maximize Guest and Employee Safety

The parent company of Beef ‘O' Brady's, The Brass Tap and The Hatchery launched a creative incentive to boost company-wide vaccination rates with the goal of creating the safest dining environment possible

TAMPA, Fla. (PRWEB) April 06, 2021

FSC Franchising Co., the parent company of Tampa-based Beef ‘O' Brady's, The Brass Tap and The Hatchery, is offering a $100 incentive to any employee with proof of a COVID-19 vaccination, starting April 1, 2021.

"The vaccination incentive is a natural extension of our ongoing efforts to create the safest environment possible for our team members and our guests," said FSC CEO Chris Elliott. "We realize the pandemic is not over, and now is not the time to relax our efforts toward protecting everyone who chooses to dine with us. We will continue to emphasize the safety protocols we have employed throughout the pandemic."

FSC will be offering the incentive through December 31, 2021, and the company is recommending employees receive the vaccine as soon as they are eligible. "The fastest way to maximize safety and get back to normalcy is by encouraging everyone to get vaccinated," said Heather Boggs, Chief Marketing Officer of FSC. "Our employees and customer safety are our top priority."

FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O' Brady's, The Brass Tap and The Hatchery, with over 200 locations across the United States. Beef ‘O' Brady's, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 44 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. The Hatchery, FSC's newest concept, is a fast-casual concept offering a delicious new take on chicken from scratch that is 100% natural and hormone-free.


FSC Franchising Co. Offers Employees $100 Incentive Upon Proof of Vaccination to Maximize Guest and Employee Safety

The parent company of Beef ‘O' Brady's, The Brass Tap and The Hatchery launched a creative incentive to boost company-wide vaccination rates with the goal of creating the safest dining environment possible

TAMPA, Fla. (PRWEB) April 06, 2021

FSC Franchising Co., the parent company of Tampa-based Beef ‘O' Brady's, The Brass Tap and The Hatchery, is offering a $100 incentive to any employee with proof of a COVID-19 vaccination, starting April 1, 2021.

"The vaccination incentive is a natural extension of our ongoing efforts to create the safest environment possible for our team members and our guests," said FSC CEO Chris Elliott. "We realize the pandemic is not over, and now is not the time to relax our efforts toward protecting everyone who chooses to dine with us. We will continue to emphasize the safety protocols we have employed throughout the pandemic."

FSC will be offering the incentive through December 31, 2021, and the company is recommending employees receive the vaccine as soon as they are eligible. "The fastest way to maximize safety and get back to normalcy is by encouraging everyone to get vaccinated," said Heather Boggs, Chief Marketing Officer of FSC. "Our employees and customer safety are our top priority."

FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O' Brady's, The Brass Tap and The Hatchery, with over 200 locations across the United States. Beef ‘O' Brady's, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 44 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. The Hatchery, FSC's newest concept, is a fast-casual concept offering a delicious new take on chicken from scratch that is 100% natural and hormone-free.


FSC Franchising Co. Offers Employees $100 Incentive Upon Proof of Vaccination to Maximize Guest and Employee Safety

The parent company of Beef ‘O' Brady's, The Brass Tap and The Hatchery launched a creative incentive to boost company-wide vaccination rates with the goal of creating the safest dining environment possible

TAMPA, Fla. (PRWEB) April 06, 2021

FSC Franchising Co., the parent company of Tampa-based Beef ‘O' Brady's, The Brass Tap and The Hatchery, is offering a $100 incentive to any employee with proof of a COVID-19 vaccination, starting April 1, 2021.

"The vaccination incentive is a natural extension of our ongoing efforts to create the safest environment possible for our team members and our guests," said FSC CEO Chris Elliott. "We realize the pandemic is not over, and now is not the time to relax our efforts toward protecting everyone who chooses to dine with us. We will continue to emphasize the safety protocols we have employed throughout the pandemic."

FSC will be offering the incentive through December 31, 2021, and the company is recommending employees receive the vaccine as soon as they are eligible. "The fastest way to maximize safety and get back to normalcy is by encouraging everyone to get vaccinated," said Heather Boggs, Chief Marketing Officer of FSC. "Our employees and customer safety are our top priority."

FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O' Brady's, The Brass Tap and The Hatchery, with over 200 locations across the United States. Beef ‘O' Brady's, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 44 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. The Hatchery, FSC's newest concept, is a fast-casual concept offering a delicious new take on chicken from scratch that is 100% natural and hormone-free.


FSC Franchising Co. Offers Employees $100 Incentive Upon Proof of Vaccination to Maximize Guest and Employee Safety

The parent company of Beef ‘O' Brady's, The Brass Tap and The Hatchery launched a creative incentive to boost company-wide vaccination rates with the goal of creating the safest dining environment possible

TAMPA, Fla. (PRWEB) April 06, 2021

FSC Franchising Co., the parent company of Tampa-based Beef ‘O' Brady's, The Brass Tap and The Hatchery, is offering a $100 incentive to any employee with proof of a COVID-19 vaccination, starting April 1, 2021.

"The vaccination incentive is a natural extension of our ongoing efforts to create the safest environment possible for our team members and our guests," said FSC CEO Chris Elliott. "We realize the pandemic is not over, and now is not the time to relax our efforts toward protecting everyone who chooses to dine with us. We will continue to emphasize the safety protocols we have employed throughout the pandemic."

FSC will be offering the incentive through December 31, 2021, and the company is recommending employees receive the vaccine as soon as they are eligible. "The fastest way to maximize safety and get back to normalcy is by encouraging everyone to get vaccinated," said Heather Boggs, Chief Marketing Officer of FSC. "Our employees and customer safety are our top priority."

FSC Franchise Co. is the industry-leading franchisor behind Beef ‘O' Brady's, The Brass Tap and The Hatchery, with over 200 locations across the United States. Beef ‘O' Brady's, with 143 locations in 21 states, is a family sports pub concept that provides the perfect atmosphere for friends and families to watch the game and grab a bite. The Brass Tap, a craft beer bar and entertainment venue with 44 current locations in 16 states, is known for extensive localized brewery offerings, specialty cocktails and premium wines paired perfectly with a select menu of upscale shareables. The Hatchery, FSC's newest concept, is a fast-casual concept offering a delicious new take on chicken from scratch that is 100% natural and hormone-free.


Watch the video: Beef O Bradys and The Brass Taps Jamie Cecil. Meet the Zor (November 2021).