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LVMH Is Hoping to Take the Title of Most Fashionable Smartwatch from Apple

LVMH Is Hoping to Take the Title of Most Fashionable Smartwatch from Apple

Well, it looks like Apple isn’t taking over the wearable tech market without a fight. Rumors have been confirmed that LVMH has been in talks with a tech company to create a smartwatch of their own. As the fashion world has long had a love affair with technology and is already pretty obsessed with the Watch, it’s safe to say that this is a pretty smart move. Yes, we’re all coveting an Apple Watch, but if all that technology can be found in a Dior, Bulgari or Givenchy piece? Consider us sold. And that is what LVMH is banking on.

“There are some talks taking place about a partnership; maybe in nine months, we will have a smartwatch,” Jean-Claude Biver, president of LVMH’s watch division, told the Wall Street Journal. “A smartwatch is very difficult for us because it is contradictory. Luxury is supposed to be eternal—how do you justify a $2,000 smartwatch whose technology will become obsolete in two years?” A valid argument—but a piece that’s marked only slightly higher to account for the luxury element? That could sell. He acknowledges that other brands have tried and failed to emulate Apple’s success in technology (“When Apple does it, it will sell,” he admits), but with luxury watch brands like Bulgari, Hubolt and TAG Heuer under the LVMH umbrella they are at a distinct advantage. Only time will tell if they can give Apple a run for their money, but we wouldn’t bet against them.


  • Apple has launched a new feature for Apple Watch called Assistive Touch
  • Users can control watch through movements including clenches and pinches
  • Apple hopes the feature will make it easier for users with upper body limb differences to use their smartwatch

Published: 18:00 BST, 19 May 2021 | Updated: 18:27 BST, 19 May 2021

Since launching back in 2015, Apple Watch has been one of the tech giant's most popular hardware products.

Now, Apple has launched a new feature for Apple Watch called Assistive Touch to support users with limited mobility.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls.

For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls. For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb

ASSISTIVE TOUCH

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means users can navigate their watch through subtle hand gestures, including a pinch or a clench.

Through these gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means that users can navigate their Apple Watch through subtle hand gestures, including a pinch or a clench.

Through these simple gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities.

Sarah Herrlinger, Apple's senior director of Global Accessibility Policy and Initiatives, said: 'At Apple, we've long felt that the world's best technology should respond to everyone's needs, and our teams work relentlessly to build accessibility into everything we make.

'With these new features, we're pushing the boundaries of innovation with next-generation technologies that bring the fun and function of Apple technology to even more people — and we can't wait to share them with our users.'

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities


  • Apple has launched a new feature for Apple Watch called Assistive Touch
  • Users can control watch through movements including clenches and pinches
  • Apple hopes the feature will make it easier for users with upper body limb differences to use their smartwatch

Published: 18:00 BST, 19 May 2021 | Updated: 18:27 BST, 19 May 2021

Since launching back in 2015, Apple Watch has been one of the tech giant's most popular hardware products.

Now, Apple has launched a new feature for Apple Watch called Assistive Touch to support users with limited mobility.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls.

For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls. For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb

ASSISTIVE TOUCH

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means users can navigate their watch through subtle hand gestures, including a pinch or a clench.

Through these gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means that users can navigate their Apple Watch through subtle hand gestures, including a pinch or a clench.

Through these simple gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities.

Sarah Herrlinger, Apple's senior director of Global Accessibility Policy and Initiatives, said: 'At Apple, we've long felt that the world's best technology should respond to everyone's needs, and our teams work relentlessly to build accessibility into everything we make.

'With these new features, we're pushing the boundaries of innovation with next-generation technologies that bring the fun and function of Apple technology to even more people — and we can't wait to share them with our users.'

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities


  • Apple has launched a new feature for Apple Watch called Assistive Touch
  • Users can control watch through movements including clenches and pinches
  • Apple hopes the feature will make it easier for users with upper body limb differences to use their smartwatch

Published: 18:00 BST, 19 May 2021 | Updated: 18:27 BST, 19 May 2021

Since launching back in 2015, Apple Watch has been one of the tech giant's most popular hardware products.

Now, Apple has launched a new feature for Apple Watch called Assistive Touch to support users with limited mobility.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls.

For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls. For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb

ASSISTIVE TOUCH

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means users can navigate their watch through subtle hand gestures, including a pinch or a clench.

Through these gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means that users can navigate their Apple Watch through subtle hand gestures, including a pinch or a clench.

Through these simple gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities.

Sarah Herrlinger, Apple's senior director of Global Accessibility Policy and Initiatives, said: 'At Apple, we've long felt that the world's best technology should respond to everyone's needs, and our teams work relentlessly to build accessibility into everything we make.

'With these new features, we're pushing the boundaries of innovation with next-generation technologies that bring the fun and function of Apple technology to even more people — and we can't wait to share them with our users.'

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities


  • Apple has launched a new feature for Apple Watch called Assistive Touch
  • Users can control watch through movements including clenches and pinches
  • Apple hopes the feature will make it easier for users with upper body limb differences to use their smartwatch

Published: 18:00 BST, 19 May 2021 | Updated: 18:27 BST, 19 May 2021

Since launching back in 2015, Apple Watch has been one of the tech giant's most popular hardware products.

Now, Apple has launched a new feature for Apple Watch called Assistive Touch to support users with limited mobility.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls.

For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls. For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb

ASSISTIVE TOUCH

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means users can navigate their watch through subtle hand gestures, including a pinch or a clench.

Through these gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means that users can navigate their Apple Watch through subtle hand gestures, including a pinch or a clench.

Through these simple gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities.

Sarah Herrlinger, Apple's senior director of Global Accessibility Policy and Initiatives, said: 'At Apple, we've long felt that the world's best technology should respond to everyone's needs, and our teams work relentlessly to build accessibility into everything we make.

'With these new features, we're pushing the boundaries of innovation with next-generation technologies that bring the fun and function of Apple technology to even more people — and we can't wait to share them with our users.'

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities


  • Apple has launched a new feature for Apple Watch called Assistive Touch
  • Users can control watch through movements including clenches and pinches
  • Apple hopes the feature will make it easier for users with upper body limb differences to use their smartwatch

Published: 18:00 BST, 19 May 2021 | Updated: 18:27 BST, 19 May 2021

Since launching back in 2015, Apple Watch has been one of the tech giant's most popular hardware products.

Now, Apple has launched a new feature for Apple Watch called Assistive Touch to support users with limited mobility.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls.

For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls. For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb

ASSISTIVE TOUCH

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means users can navigate their watch through subtle hand gestures, including a pinch or a clench.

Through these gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means that users can navigate their Apple Watch through subtle hand gestures, including a pinch or a clench.

Through these simple gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities.

Sarah Herrlinger, Apple's senior director of Global Accessibility Policy and Initiatives, said: 'At Apple, we've long felt that the world's best technology should respond to everyone's needs, and our teams work relentlessly to build accessibility into everything we make.

'With these new features, we're pushing the boundaries of innovation with next-generation technologies that bring the fun and function of Apple technology to even more people — and we can't wait to share them with our users.'

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities


  • Apple has launched a new feature for Apple Watch called Assistive Touch
  • Users can control watch through movements including clenches and pinches
  • Apple hopes the feature will make it easier for users with upper body limb differences to use their smartwatch

Published: 18:00 BST, 19 May 2021 | Updated: 18:27 BST, 19 May 2021

Since launching back in 2015, Apple Watch has been one of the tech giant's most popular hardware products.

Now, Apple has launched a new feature for Apple Watch called Assistive Touch to support users with limited mobility.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls.

For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls. For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb

ASSISTIVE TOUCH

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means users can navigate their watch through subtle hand gestures, including a pinch or a clench.

Through these gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means that users can navigate their Apple Watch through subtle hand gestures, including a pinch or a clench.

Through these simple gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities.

Sarah Herrlinger, Apple's senior director of Global Accessibility Policy and Initiatives, said: 'At Apple, we've long felt that the world's best technology should respond to everyone's needs, and our teams work relentlessly to build accessibility into everything we make.

'With these new features, we're pushing the boundaries of innovation with next-generation technologies that bring the fun and function of Apple technology to even more people — and we can't wait to share them with our users.'

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities


  • Apple has launched a new feature for Apple Watch called Assistive Touch
  • Users can control watch through movements including clenches and pinches
  • Apple hopes the feature will make it easier for users with upper body limb differences to use their smartwatch

Published: 18:00 BST, 19 May 2021 | Updated: 18:27 BST, 19 May 2021

Since launching back in 2015, Apple Watch has been one of the tech giant's most popular hardware products.

Now, Apple has launched a new feature for Apple Watch called Assistive Touch to support users with limited mobility.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls.

For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls. For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb

ASSISTIVE TOUCH

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means users can navigate their watch through subtle hand gestures, including a pinch or a clench.

Through these gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means that users can navigate their Apple Watch through subtle hand gestures, including a pinch or a clench.

Through these simple gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities.

Sarah Herrlinger, Apple's senior director of Global Accessibility Policy and Initiatives, said: 'At Apple, we've long felt that the world's best technology should respond to everyone's needs, and our teams work relentlessly to build accessibility into everything we make.

'With these new features, we're pushing the boundaries of innovation with next-generation technologies that bring the fun and function of Apple technology to even more people — and we can't wait to share them with our users.'

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities


  • Apple has launched a new feature for Apple Watch called Assistive Touch
  • Users can control watch through movements including clenches and pinches
  • Apple hopes the feature will make it easier for users with upper body limb differences to use their smartwatch

Published: 18:00 BST, 19 May 2021 | Updated: 18:27 BST, 19 May 2021

Since launching back in 2015, Apple Watch has been one of the tech giant's most popular hardware products.

Now, Apple has launched a new feature for Apple Watch called Assistive Touch to support users with limited mobility.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls.

For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls. For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb

ASSISTIVE TOUCH

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means users can navigate their watch through subtle hand gestures, including a pinch or a clench.

Through these gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means that users can navigate their Apple Watch through subtle hand gestures, including a pinch or a clench.

Through these simple gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities.

Sarah Herrlinger, Apple's senior director of Global Accessibility Policy and Initiatives, said: 'At Apple, we've long felt that the world's best technology should respond to everyone's needs, and our teams work relentlessly to build accessibility into everything we make.

'With these new features, we're pushing the boundaries of innovation with next-generation technologies that bring the fun and function of Apple technology to even more people — and we can't wait to share them with our users.'

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities


  • Apple has launched a new feature for Apple Watch called Assistive Touch
  • Users can control watch through movements including clenches and pinches
  • Apple hopes the feature will make it easier for users with upper body limb differences to use their smartwatch

Published: 18:00 BST, 19 May 2021 | Updated: 18:27 BST, 19 May 2021

Since launching back in 2015, Apple Watch has been one of the tech giant's most popular hardware products.

Now, Apple has launched a new feature for Apple Watch called Assistive Touch to support users with limited mobility.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls.

For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls. For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb

ASSISTIVE TOUCH

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means users can navigate their watch through subtle hand gestures, including a pinch or a clench.

Through these gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means that users can navigate their Apple Watch through subtle hand gestures, including a pinch or a clench.

Through these simple gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities.

Sarah Herrlinger, Apple's senior director of Global Accessibility Policy and Initiatives, said: 'At Apple, we've long felt that the world's best technology should respond to everyone's needs, and our teams work relentlessly to build accessibility into everything we make.

'With these new features, we're pushing the boundaries of innovation with next-generation technologies that bring the fun and function of Apple technology to even more people — and we can't wait to share them with our users.'

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities


  • Apple has launched a new feature for Apple Watch called Assistive Touch
  • Users can control watch through movements including clenches and pinches
  • Apple hopes the feature will make it easier for users with upper body limb differences to use their smartwatch

Published: 18:00 BST, 19 May 2021 | Updated: 18:27 BST, 19 May 2021

Since launching back in 2015, Apple Watch has been one of the tech giant's most popular hardware products.

Now, Apple has launched a new feature for Apple Watch called Assistive Touch to support users with limited mobility.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls.

For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb.

The tool allows you to control your smartwatch through subtle movements, without ever having to touch the display or controls. For example, you could set your Apple Watch to accept calls with a clench of the fist, or reply to messages by lightly pinching your index finger to your thumb

ASSISTIVE TOUCH

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means users can navigate their watch through subtle hand gestures, including a pinch or a clench.

Through these gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

The Assistive Touch feature for Apple Watch is designed to make it easier for users with upper body limb differences to use their smartwatch.

Using built-in motion sensors and the optical heart rate sensor, the Apple Watch can detect small differences in muscle movement and tendon activity.

This means that users can navigate their Apple Watch through subtle hand gestures, including a pinch or a clench.

Through these simple gestures, users can do everything from answer incoming calls to control an onscreen motion pointer.

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities.

Sarah Herrlinger, Apple's senior director of Global Accessibility Policy and Initiatives, said: 'At Apple, we've long felt that the world's best technology should respond to everyone's needs, and our teams work relentlessly to build accessibility into everything we make.

'With these new features, we're pushing the boundaries of innovation with next-generation technologies that bring the fun and function of Apple technology to even more people — and we can't wait to share them with our users.'

Assistive Touch is one of several new features announced by Apple today, designed for people with mobility, vision, hearing and cognitive disabilities


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